Why I’m bitter about ‘The Avengers’

Airing some last minute skepticism about “The Avengers” before the movie premieres and some frustration with Marvel.

Look, I’m seeing “The Avengers” tonight at midnight, and my thoughts will definitely be completely changed after its two 2:20 runtime. I will be able to judge the movie as a movie and not by its ravenous fans.

But I’ve been bitching about this movie for too long with no one listening, so I had to get my thoughts down on paper at some point before this evening.

If I’m not on the same page of enthusiasm for “The Avengers,” it’s because I haven’t bought into Marvel’s ad campaign for the last three years. Yes, “The Avengers” is the final product of a massive hype machine that Marvel has executed perfectly since Day 1. Continue reading “Why I’m bitter about ‘The Avengers’”

X-Men: First Class

The X-Men are a treasure trove of possibilities. Any superpower you wish you had, one of them has it, thus their immense popularity and enduring capability of this franchise. “X-Men: First Class” is the fifth installment, and fans of the films are very familiar with the names, histories and mutations of every one of them to the point that even Charles Darwin would lose track. So I would expect no less from Marvel than to exploit every miniscule detail as a way of reminding us how respectful they are of their fans and their millions of dollars in revenue.

“X-Men: First Class” is a carefully constructed film that takes no chances in contradicting the franchise that has carried it to this point. If there is a character, mutation, plot point, building, vehicle or costume that was not completely explained in the original three films or the Wolverine prequel, it is here. It is Marvel’s way of ensuring there will be at least a sixth installment, and God knows how many more.

The difference is that director Matthew Vaughn (“Kick-Ass”) is given mild liberties to not take these details strictly seriously. For instance, it has long been a question of why in Bryan Singer’s two films we see little of the classic costume designs the way Stan Lee drew them in the original comic book series. Surely Vaughn is forced to answer the reason behind Lee’s kitschy ‘60s style, but he’s allowed to do so by making his film a psychedelic period piece. Set pieces, dialogue and women’s clothing choices are rightfully emblematic of a comic series that began as campy fun, and split screen montages are goofy departures from a film otherwise focused on the dourness in the Holocaust and Cuban Missile Crisis. Continue reading “X-Men: First Class”

Why Marvel is starting to piss me off

Marvel’s extended universe and Easter Eggs are getting out of hand.

When Lou Piniella was managing the Cubs, a journalist asked him why he didn’t switch pitchers following a bad loss under the pretense that they could’ve performed better in the next game of the series. Piniella said, “I’m focused on winning THIS game, not the next one.”

Marvel Studios, since 2008 and their separation as an individual studio, has always been focused on the next game.

I bring this up because “Thor” bothered me quite a bit. As the first movie of what will now be a llllooooonnng summer, it signaled to me the same crap Marvel pulled with “Iron Man 2.”

They are making an “Avengers” movie in 2012, and in both “Thor” and “Iron Man 2,” it has been heavily marketed within the movie as a prominent side plot to the main one.

The upcoming film has an all-star cast, is directed by cult TV favorite Joss Whedon, and they damn well want you to know to be excited for it. Continue reading “Why Marvel is starting to piss me off”